HerGameDays
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A Brand Asset — Est. 2026

Her
Game
Days.

A name held in trust for the next era of women's sports culture — built for the leaders, networks, and franchises ready to define it.

Request the brief→The story
A female softball player mid-swing at golden hour
Vol. 01The Future / Now
Culture.•Commerce.•Community.•Capital.•Legacy.•
Culture.•Commerce.•Community.•Capital.•Legacy.•
The Story Behind the Name

"I believed there should be a place that captured the full experience surrounding girls and women in sports."

My name is Dionne Hackett. For years my life has revolved around practices, tournaments, road trips, game schedules, bleachers, gyms, stadiums, and sidelines. As a sports mom, I have seen firsthand that every athlete's journey is supported by an entire world of people — mothers, fathers, grandparents, coaches, teammates, families, and communities who show up again and again.

I created the name HerGameDays because I believed there should be a place that captured the full experience surrounding girls and women in sports. Not just the game. The journey. The sacrifice. The pride. The memories. The community.

Life became busy raising six children, working, and supporting my family, so I never had the time to fully build what I envisioned. But I always believed the name had meaning, value, and possibility.

— Dionne Hackett, Founder

A packed arena celebrating women's sports
Why Now

Women's sports is not emerging. It has arrived.

Viewership records broken every season. Valuations doubling. A generation of athletes, audiences, and investors rewriting the economics of fandom in real time. The question is no longer if — it is who owns the language of this era.

$2.35B
Projected revenue, women's elite sports by 2026
300%
Growth in U.S. women's pro sports viewership since 2020
92M
Global audience reached in a single championship window
1 in 2
Gen Z fans following at least one women's team

Figures directional — sourced from public industry reporting.

Strategic Applications

A name with range.

HerGameDays is positioned as a flexible brand vessel — equally at home as a media property, a retail line, a franchise platform, or a cultural imprint.

  • 01

    Media & Content Network

    A premium editorial and broadcast home for the women's sports audience — long-form, documentary, talent-led.

  • 02

    Apparel & Lifestyle Imprint

    A luxury-tier capsule and everyday line. Game-day silhouettes, fan-first design, retail-ready storytelling.

  • 03

    Event & Hospitality Series

    Owned tentpole experiences around tournaments, drafts, and championship weekends. VIP, executive, and family.

  • 04

    Franchise & League Partnership

    A co-branded identity layer for leagues, teams, and ownership groups seeking cultural lift.

  • 05

    Foundation & Youth Pipeline

    A philanthropic arm aligned to access, equity, and the next generation of women athletes.

The Ecosystem

Organizations shaping what comes next.

HerGameDays stands beside — not in front of — the institutions, investors, and movements writing the next chapter of women's sport.

A female flag football player lacing up her cleats
League
Professional Women's Leagues
Basketball • Soccer • Hockey • Volleyball
Capital
Women's Sports Investment Funds
Equity, infrastructure, and franchise capital
Media
Independent Women's Sports Media
Newsrooms and creator networks
Equity
Athlete Equity & Advocacy
NIL, equal pay, working conditions
Youth
Foundations & Access Programs
Title IX legacy, youth pipelines
Brand
Brand & Endemic Sponsors
Apparel, beauty, finance, beverage

Categorical representation. No affiliation implied.

Inquiries

For the few who are building this era.

HerGameDays.com is held privately and reviewed selectively. We welcome conversations with leagues, ownership groups, holding companies, media networks, and brand executives.

Brand & Licensing
Acquisition
Strategic Partnership
Press

All inquiries answered within five business days.

HerGameDays.com
© 2026 — Held in Trust. All rights reserved.